Pixie Grid — Privacy Policy

Last updated: 11 November 2026

The short version

Pixie Grid is a free, ad-supported game. To show ads we use Google AdMob (the Google Mobile Ads SDK). Every ad request is non-personalized (contextual). AdMob may collect device identifiers, usage and interaction data, an approximate location derived from your IP address, and crash/performance diagnostics to serve and measure those ads. We do not track you across other companies' apps or websites, we do not use the advertising identifier (IDFA), and the app shows no tracking or consent prompt. A one-time Remove Ads purchase stops banner and interstitial ads. We run no servers of our own.

From version 1.3.2 we also use Google Analytics for Firebase to understand how the game is played and to measure whether our own ads for Pixie Grid (Google Ads) lead to installs. We do not use the IDFA for this either, and analytics is switched off entirely if your App Store country is in the EU/EEA, the UK or Switzerland. Everywhere else you can turn it off in Settings → "Usage statistics" (see §3).

From version 1.4.0 leaderboards use Apple's Game Center (see §5).

1. Who we are

Pixie Grid is made by Karas Games ("we", "us"), the controller responsible for your data under this policy. Questions about this policy: karasleon@web.de.

2. Advertising (Google AdMob)

Pixie Grid is free and supported by ads: a banner, occasional full-screen interstitial ads, and optional rewarded videos you choose to watch for in-game help. Ads are served by Google AdMob. To do this, the Google Mobile Ads SDK may collect and process:

Every ad request is sent with Google's non-personalized flag, in every country, so this data is not used to track you across other apps and websites and the IDFA is not used. The app never shows Apple's App Tracking Transparency prompt and shows no ad-consent screen, because it does not track you and never asks for personalized ads. Ad attribution uses Apple's SKAdNetwork, which does not identify you. Google acts as an independent controller for this ad data. Our legal basis is Art. 6(1)(f) GDPR (our legitimate interest in financing a free game through non-personalized ads). How Google uses this data: "How Google uses information from sites or apps that use its services" (https://policies.google.com/technologies/partner-sites) and the Google Privacy Policy (https://policies.google.com/privacy).

3. Analytics and measuring our own advertising (applies from version 1.3.2)

This section applies only to Pixie Grid version 1.3.2 and later. Earlier versions contain no analytics SDK.

4. Remove Ads, Credits & in-app purchases

Pixie Grid offers optional in-app purchases. A one-time "Remove Ads" purchase removes the banner and interstitial ads (optional rewarded help videos remain available if you choose them). Cosmetic packs (non-consumable) are also available.

We also offer consumable Credit packs (Small, Medium, Large, Mega). Credits can be spent only on comfort items (extra hints and a reveal-line helper) and on cosmetic background skins. Credits are not required to finish the game: every level is 100% solvable at zero spend, there is no pay-to-win, and there are no loot boxes or randomized purchases. Credits have no real-world or cash value, cannot be exchanged for money, and cannot be transferred or cashed out. Because Credits are a consumable balance stored only on your device, they are not restorable if you delete the app, switch devices, or reset your data. This is disclosed in-app at the point of purchase.

All purchases are processed by Apple through the App Store / StoreKit. We never see your payment details. Use the in-app Restore Purchases control to ask Apple (not us) to re-confirm your non-consumable entitlements (such as Remove Ads and cosmetic packs); consumable Credits are not restorable. From version 1.3.2, purchase events (product and price, never payment details) are part of the analytics in §3, outside the EU/EEA, UK and Switzerland.

5. Data that stays on your device

Your game progress (solved puzzles, campaign and mastery stars, your collection and unlocked skins, settings, login streak and quest progress, and your Credit balance) is saved locally on your device using Apple's on-device storage. This game state is not sent to us and is not synced to iCloud; you can erase it by deleting the app (which also clears any unspent Credits). This is separate from the ad data in §2 and the analytics in §3.

From version 1.4.0 the app also keeps your best time per campaign level and Quick Play board size on your device. If you are signed in to Game Center, your Quick Play times for puzzles you solved without help are sent to Apple's Game Center, which shows them with your Game Center nickname on the leaderboards, where other players can see them. Game Center is run by Apple under Apple's privacy policy (apple.com/legal/privacy); we do not receive your Apple ID or contact details. You can change your nickname or sign out of Game Center in the iOS Settings app.

6. Children's privacy

Pixie Grid is a general-audience game and is not directed to children under 13 (or under 16 where applicable), and we do not knowingly collect personal information from children. Because the app serves third-party ads via AdMob, it is not intended for child-directed use; please do not let young children use it without supervision. This is consistent with COPPA and equivalent children's-privacy rules for a general-audience app.

7. Your rights (GDPR, UK GDPR, CCPA/CPRA)

Depending on where you live, you have the right to access, correct, delete, restrict or port your personal data, and the right to object (Art. 21 GDPR) to processing based on legitimate interest. You may also lodge a complaint with a data-protection supervisory authority.

Questions or requests: karasleon@web.de.

8. International data transfers

Google is a global provider and may process ad data (AdMob) and, from version 1.3.2, analytics data (Google Analytics for Firebase) in countries including the United States. Such transfers are governed by Google's safeguards (EU–US Data Privacy Framework certification and Standard Contractual Clauses) under the Google Privacy Policy (https://policies.google.com/privacy). The local game state on your device is not transmitted.

9. Data retention

We retain no personal data on our own servers (we have none). Ad-related data is retained by Google per its own policies. From version 1.3.2, analytics event data is kept by Google for 2 months, then deleted. Local game state remains on your device until you delete it or the app.

10. Changes to this policy

If we change how the app handles data (for example, a new SDK or a change to what is collected), we will update this policy, change the "Last updated" date, and update the app's App Store privacy labels before that version ships.

11. Contact

Questions about this policy or your privacy: karasleon@web.de (Karas Games).